SEO scripts are special programs for automating website promotion in search engines. Their task is to perform a certain action according to a predetermined scenario. Thanks to such tools is greatly simplified and accelerated the solution of some routine tasks, which inevitably arise at various stages of promotion of Internet projects.
What is the benefit of SEO-script for the webmaster?
In the process of promoting Internet projects there is a constant need to analyze a huge amount of information. Tracking all the indicators manually is simply impossible (not to mention the fact to compare and record each change). Fortunately, there is no point in this, because there are now many services for the evaluation of key indicators affecting the promotion of the site. In particular, SEO-programs allow:
- Conduct an analysis of competitors;
- Gather information about the position of the resource on the requests being promoted;
- Analyze the quantity and quality of external links;
- Get data on the volume of traffic from various sources, and much more.
Additional functions of scripts for website promotion
As we have already said, on the shoulders of SEO-programs falls the solution of routine and time-consuming tasks. With their help, you can automatically check for duplicate titles and meta tags, “broken” links and other errors in the code.
In addition, such tools help solve local issues faster. For example, there are scripts for automatically compressing the size of images, which allows you to quickly optimize the loading speed of web pages. In general, there are many ways and variants of their application – it all depends on the imagination and skills of the specialist.
SEO-software package for “turnkey” promotion of the site
On the Internet you can find a huge number of scripts that supposedly allow full automation of the process of promotion of the Web resource. But, as we have said, all the programs operate under a certain scenario. Obviously, it is impossible to anticipate and program the full range of works that will be required to optimize the project. Moreover, some of these programs may even lead to sanctions from search engines.
Malicious SEO site promotion programs
Scripts that emulate the behavior of users are in great demand among unscrupulous optimizers. This method allows you to artificially improve the attendance of a resource, the depth of page views and other metrics that affect behavioral factors. However, Yandex and Google are constantly improving algorithms that monitor the search bots, and at any time may apply sanctions against a resource that uses them.
Another example – very often in order to quickly attract traffic and accelerate the promotion of sites, the script automatically generates content. However, in the end, its quality is not much different from the text, translated into Google-translator. First, it has a negative effect on behavioral factors and, therefore, negatively affects the conversion and ranking of the project. In addition, such content is unlikely to promote the resource for target requests because of the chaotic and uneven occurrence of key phrases in the text.
Conclusion
Thus, the scripts that are used to promote the site can both simplify the life of the optimizer and cause damage to your resource. Sometimes the price of using SEO-software from unscrupulous developers turns out to be too expensive – the project loses positions, or even falls under the search filter. Therefore, if you want not only to bring your project to the top, but also to keep a high place in the search engine ranking, we recommend applying to professional SEO-specialists and using only “white” methods of promotion.
